We are living in a landscape of Change & Confusion when it comes to the Beverage Alcohol landscape. The staggering amount of choice combined with the rapid evolution of categories has many suppliers wondering if they are on the right path when it comes to reaching their consumers. When it comes to planning for the future, it is important to first understand 2 things;

• Realities – What direction is the industry heading & Where do I fit in?
• Opportunities – What is working / resonating with consumers & How can I apply those learnings to my business?

By analyzing topics such as Category Health, Shelf Space Allocation, Assortment Evolution and In-Demand Attributes we can start to form an understanding of what is connecting among Beverage Alcohol consumers today & assess where we can lean into our strengths, address our gaps and pursue opportunities.